A woman standing on a sidewalk in front of a historic building with a stone balustrade, wearing black sunglasses, a black dress, patterned tights, ankle boots, and a patterned coat, holding a camera and wearing a badge around her neck.

A young woman with shoulder-length brown hair and light makeup, wearing a short-sleeved printed pink shirt with a black collar, standing indoors with a plain light-colored wall in the background.

TAKE A LOOK AT MY JOURNEY

FROM 2010 to
2026 & BEYOND…

A woman in a red sweatshirt and jeans shopping for snacks in a grocery store aisle, holding several packets of food, smiling, with shelves filled with chips and snacks behind her.

A woman with shoulder-length dark brown hair, wearing a red sweater, red lipstick, and multiple gold necklaces, smiling at the camera in a home interior with framed artwork of bees on the wall.

Back when it all began…

I started my blog back in 2010, while studying Marketing, Advertising and PR at university. It was just a hobby at first - a place to write about beauty, share outfit photos on Lookbook.nu, and connect with others who loved the same things I did. This was long before Instagram, before editing apps, and definitely before “influencer” was a job title.

After graduating, I worked full-time in marketing & PR, and continued blogging in my free time. I enjoyed the challenge of teaching myself everything from taking photos, to filming and editing videos. The audience kept growing and eventually I decided to take a leap of faith to make blogging and YouTube my full-time job.

A young woman taking a selfie in a hotel room mirror. She has long dark hair, is wearing a white dress and black tights, and has a camera strap around her wrist.

THE INDUSTRY BUZZ

It was 2013 and the industry was still emerging, there was so much excitement in shaping something new. I was in my twenties, living at home, and on a career path that people didn’t even know existed yet. It honestly felt like being part of a pioneering internet community where the creators, managers, and audiences were the ones who truly saw the future.

Over the years, I’ve been so grateful to work with some incredible brands that I genuinely love, including Space NK, L’Occitane, Elizabeth Arden, Beauty Pie, M&S, Ninja, and many more. Collaborating with brands that align with my values and that my audience can truly trust has always been a priority.

A young woman with shoulder-length brown hair smiling and holding a magazine, sitting at a wooden table in a cafe or shop. She is wearing a white and black checkered shirt and a watch.

PIONEERING THE PODCAST

In 2018, I co-created and co-hosted the chart-topping podcast At Home With…. It was such an exciting project to work on at a time when podcasts were still finding their place in the industry.

What made it special was being able to sit down in someone’s home and have honest, meandering conversations that felt personal and human.

Two women sitting on a green sofa in a bright, modern room with hardwood floors, smiling at the camera. There is a wall decal that reads 'At Home with...' in black text. One woman is wearing a leopard print top and black pants, while the other is wearing a black top and ripped jeans.

Close-up of a pink and maroon striped fabric or ribbon with horizontal stripes.

ALONG CAME FOGGY MORNINGS…

A few years later, I launched Foggy Mornings, a YouTube format that carries that same spirit, but with an even cosier, more visual twist. I visit people in their homes to talk about what fills their cup, what makes them happy, and (of course) have a little snoop around their kitchen.

It has become one of my favourite projects - a space for uplifting conversation, curiosity, and community, which I hope to grow into something even bigger with events and meet-ups offline too.

CHECK OUT FOGGY MORNINGS

AND NOW?

These days, I live in London with my husband and two kids, balancing work and family life while still finding happiness in the small, everyday moments I love to share. I’m proud to have built a kind, loyal, and thoughtful community and that’s what encourages me to keep making content.

Whether it’s a home update, a new discovery from the weekly shop, or just a chat about life, my goal is always the same - to keep things authentic.