Back in my Uni days I would wear eyeliner a lot. Bobbi Brown Gel eyeliners to be specific. It was a luxury I’d allow myself to splurge on and I’d screw on the lid extra tight every time to make sure it didn’t dry out. I remember using up all of the product until the pot of black liner was completely empty… 

I stopped using gel eyeliners years ago though, mainly out of laziness. When felt tip liquid eyeliners became a thing I found no need for a little brush and pot, so I switched and never went back. For brown liner I used pencil and for black I’d use an eyeliner pen. 

I recently mentioned this makeup tutorial and since then I had the urge to repurchase a Bobbi Brown gel eyeliner. This time though instead of black I chose Sepia Ink, a deep brown.   Yes it takes more time and yes it’s more fiddly, but if you enjoy spending time doing your makeup it’s actually quite enjoyable. I feel like you can experiment more with the shape of your line and you can also create a softer finish, especially when you smudge eye shadow on top. You don’t have to compromise when it comes to lasting power though, the gel formula lasts really well. 

It’s a nice option if you find liquid liner too intense but pencil not quite defined enough. Give it a try – I reckon it’s a bit like Marmite, you’ll either love it or hate it. This old and slightly out of focused Lisa Eldridge video should help you with tips on how to get started! Hopefully I’ll have a tutorial up soon to show you how I use gel liner on myself. 

Discuss this post

61 Responses

  1. I love Bobbi Brown gel liners, I normally wear liquid as I find it easier than gel, can’t wait for your tutorial! x


  2. Claire says:

    I want to give brown eyeliner a try – I’ve always used blacks and colours, but brown should give me a softer definition for daytime. I’ll probably go for a pencil though as it’s easy to apply and smudge out for a softer look.

    Claire x
    Style Affinity

  3. Philippa says:

    I really like the maybelline ones, the purple is nice if you want something a bit different (:

  4. I have never tried a gel liner before, but now I want to try one out! This one sounds really good :)

  5. Need this in my life!! Been looking for a great eye liner

    Candice | Beauty Candy Loves


  6. Never tried an eyeliner in a pot but I have the feeling a trip to the bobbi brown counter might be in order!

    I also have a little blog with a small and cosy community and I would love you to join at:
    Thank you xx

  7. Juliana Lee says:

    I love gelliners, but sometimes they just dry up sooo fast!
    however they look so natural and chic! :)

    xoxo, Jules
    Visit my Blog Here!

  8. I love wearing eyeliner and ever since I switched from liquid to gel 5 years ago, I basically never went back. I also tried the Bobbi Brown version in an anthracite colour which I still adore, however, the liner texture and I never really became friends. I felt it was too dry and the color payoff was only so-so. Just recently, I switched back to my usual MAC blacktrack and I was suprised how much I missed it.

  9. You should try out a bold matte blue gel liner! It would look awesome against your eye color. I love Bobbi Brown’s gel liners. Wish I could grab one in every color!

    <3 Tawni at Moonshine Beauty

  10. Josie says:

    I’m also gong through a gel liner phase again, just can’t beat the intense colour pay off!

    Josie XOXO
    Fashion Mumblr

  11. Tessa says:

    I’ve never tried gel liner – liquid and kohl is more than enough for my limited skills at the moment! The gel liner in the picture is such a gorgeous colour though!

    Tessa at Bramble & Thorn

  12. Elise Dopson says:

    I love the Bobbi Brown liner! Great post x
    Elise @ Elise Dopson

  13. - Karen says:

    I really need to give gel eyeliner a go, this shade sounds lovely.
    I posted about an eyeliner look today :)

    Style Sunrise ☀


  14. Zazie Bibi says:

    I’ve never tried gel liner, but I’ve always been intrigued to give it a go! x

    A Little Treat | Beauty & Lifestyle Blog

  15. Kat Horrocks says:

    I love gel liner when I want to smudge it and make it part of a smokey eye rather than a sharp line like liquid gives :) it also lasts so much better in the waterline than kohl pencils. Such a versatile product to have !

    Kat |

  16. Charlotte says:

    I only have the Maybeline one, but I’m not a huge fan on gel liner, maybe because i’m use to pen liners!

  17. Lucy says:

    I’ve never tried the Bobbi version but Maybelline do a great gel liner that’s seriously affordable, doesn’t dry out (I had a pot I used every day for about two years – and that’s how long it lasted me until there was barely anything left in the pot). I think gel is the easiest of the bunch, especially because if you mess it up, you can kind of smudge it out to create a smokey effect. No one will ever know!

    She’s So Lucy

  18. Angeline Lee says:

    Love gel eyeliners but I used the MAC’s Gel Eyeliner so I’m going to try this out! I wonder if this is waterproof enough though(?).

  19. Kinga says:

    I really enjoy using gel liners, I tend to be more precise with gel than with liquids. I also like how you can play intensity. Right now I’m using the black Maybelline Colour Tattoo and it’s amazing az a liner.

  20. Lafruka says:

    Same here. I used to wear black liquid eyeliner A LOT, but lately I’m not loving the look so much anymore. I feel like it looks too harsh on me nowadays. I never tried the Bobbi Brown gel liner, since I wasn’t really happy with the one by MAC. Is it good for tightlining as well? I currently use the brown 24h pencil by Urban Decay and for a more sharp line, I would “erase” the wonky part of the line with concealer.

  21. Bella says:

    I’ve been using these for years; they are the only eyeliners I use. My favourite is Black Chocolate; not as harsh as black but more defined than just brown. Caviar is also a great off-black and Black Scotch from the holiday collection is a beaut. Can’t wait for your video!

  22. Emily A says:

    I’ve never tried gel liners, went straight from pencil to liquid, but maybe I should give it a try, great post!

  23. I used to use the Maybelline gel liner quite a lot but I’ve always loved the sound of the Bobbi Brown one! xx

  24. Victoria says:

    I dont tend to use gel liners that often, even if they look super good on the eyes. I’m also too lazy most times ! I prefer using pencils, much easier :)

    Love from France, Victoria

  25. Maddy says:

    Love the look of this eyeliner, it sounds so good!
    Maddy, xo // UNSTITCHEDD

  26. Ying says:

    I used to love the bobbi brown gel eyeliners but I find that they dry out so quickly~
    I am now using the maybelline gel eyeliner which is a cheaper alternative to the bobbi brown ones.

    Have a lovely day ♥

    Ying | * Y i n g c b e a u t y *

    X x X x X

  27. i’ve always preferred liquid eyeliner, never been a fan of gel

  28. I could never really get into gel liner, I use the one from Maybelline now and then but I just find that it’s such a chore to do. I’d much rather use a liquid liner pen. Maybe you could do a tutorial on how you use this? :)

  29. I haven’t used gel eyeliner in years too, but I really liked using the Mac one.

    Beauty Inside Art

  30. Jen27 says:

    I am usually too lazy for gel liner, but I recently discovered Bobbi Brown’s formula and it’s totally worth it! :)


  31. I’ve never tried gel liner – I think I’m paranoid in case it goes wrong.

    Lizzie Dripping

  32. Lauren S says:

    I got the Bobbi Brown liner recently although the brown one looks gorgeous – I am prone to quick liner but maybe a proper flick is on the cards…

    Lauren x
    Britton Loves | Lifestyle Food Fashion Beauty –

  33. Funny comparison to Marmite – isn’t the colour similar? Great post, love Bobbi.

    Erin | Erin and Katherine Talk Beauty

  34. I tend to stick to liquid liner from collection, perhaps after my uni days I’ll invest in a more expensive eyeliner. If anyone wants to check out my blog feel free! some of my posts advice on university, cheap but effective evening skincare routines! :)xx

  35. I used to use gel liners a lot but ever since being introduced to illamasqua’s precision liner I have stopped however in a month I will probably knowing me be looking for yet another change so I will bare this product in mind

  36. Lily, try storing your gel liners upside down – it’ll last so much longer!

    You look like you’re having a blast on vacay :)

    xx Alyson
    The Beauty Vanity

  37. Laura Markle says:

    I used to use it too, but got too lazy for it. The deep brown of that shade is perfect for everyday wear!

    She Likes to Shop

  38. LTO says:

    Anyone got any recommendations for brushes to use with gel liner? xx

  39. Bobbi Brown makes a duo of the black and dark brown gel liners (I think they are mainly for travel jurisdictions), that I’m thinking of picking up. So sad to have missed out on Black Scotch.

    Beauty Isles | Asian Face Masks Two Winner Giveaway

  40. Chantal says:

    I’ve never tried gel eyeliner before, but it does sound like it would look great on. x

  41. Solveiga Vg says:

    I used to love the black Bobbi Brown gel eye liner, but I’m the laziest person when it comes to cleaning my brushes, so I would never have a clean brush around to apply it! I haven’t used it in over a year, and I just checked the pot a few days ago and the liner is still as new! I am very amazed with that. And also inspired to try it out again.

    Sol et al

  42. Emily Louise says:

    I’m really interested in getting gel liner and this looks like a good place to start! Thank you :)
    Em x

  43. Kat M says:

    Gel Liner is my favourite, it’s more dramatic and I fid easier to apply. I bought the Benefit they’re real liner, but I didn’t think it was as good as your traditional gel pot.

  44. Anna Tranter says:

    I’ve heard such great things about the Bobbi Brown gel eyeliners! x //

  45. Zoe Archer says:

    I love gel eye liners and find that they give the deepest black line that I like to wear. Bobbi Brown ones are especially good, but at the moment I am wearing a liner from L’Oreal.

  46. I really like gel liners so would love to try this one!

    I’m giving away a Polaroid camera on my blog if you’re interested! :)

  47. nah im a fan of liquid liners over gel liners. my gel liners tend to ware of quicker than liquid so liquid all the way <3

  48. Glow on says:

    I always to liquid liner. I like the charcoal grey one from Chanel….but now I’m thinking it would be good to try a gel liner too. It is always hard for me to master the perfect cat eye with a liquid liner….

  49. When one of Bobbi Brown consultant draw a strange gel line on my eyes, I understood that Bobbi gel eyeliner is not the most easy one to deal with even for the professionals. Wasn`t impressed at all.

  50. Summa Spicer says:

    Im on a look out for a new gel liner, i might have to check the bobbi brown ones out, looks lovely!

    Summa x

  51. Personally I can’t get on with gel eyeliner in a pot but I love the Maybelline and Benefit gel eyeliner as they are so easy to use.

  52. Personally I can’t get on with gel eyeliner in a pot but I love the Maybelline and Benefit gel eyeliner as they are so easy to use.

  53. Christine S says:

    I’ve never used the Bobbi Brown gel liner, but have used the Nars eye paint which looks slightly similar so it’s always good to change it up every now & then and I can’t wait to see your tutorial on the product! x

  54. I don’t know how I would get along with gel, I love liquid way too much!

    Cass | CassandraMyee

  55. Aishah B says:

    I feel you! I use to wear the Clinique gel liner in black during my college days but I’ve just grown lazy. Felt tip liner pens/pencils seem much more easier, haha! But thanks to your post, I might just get back into the swing of things again :-)


  56. LifeWithAnE says:

    Great Review! I love this eyeliner check out my review of it :)
    Emily xox

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