• 3rd Oct 2012

Introducing: Aerin

Aerin, for those of you that don’t know, is the grand-daughter of Estée Lauder and has been working for Estée since she was just 20 years old. Now, only two years younger than Estée was when she started EL, Aerin has launched her own brand. As you can imagine, her knowledge on the industry is incredible so this is a very exciting launch with high expectations. AERIN is a lifestyle and beauty brand and today I’m going to show you a sneak peak into the beauty collection. 

The whole brand is very much a reflection of Aerin as a person and this video is a perfect representation of that. She is a busy working mum who manages to stay stylish and look effortless and she has created products to give other women the chance to look and feel beautiful despite any time constraints
Flowers are a big inspiration throughout this whole brand and all the beauty products are lightly scented with a gorgeous rose scent. The packaging is luxurious, simple and elegant as you’ll see in the photos above. Solid gold with sharp corners and a textured linen-effect which makes it quite unique.

This is the permanent line and it contains, as the name suggests, all the essentials. Multi-tasking is very important to Aerin and so her products show that. First in this collection is the Fresh Skin Compact Makeup, which doubles up as a blendable sheer foundation and a buildable concealer. Then there is the Pretty Bronze Illuminating Powder which gives you a gorgeous all over glow. One of my favourite products that I got to try from the Essentials collection is the Multi Color for Lips and Cheeks in Natural, it gives a subtle hint of colour and would come in so handy for touching up throughout the day. Another permanent lip product is the Rose Lip Conditioner which leaves a pretty nude sheen of pink whilst moisturising your lips. The Rose Hand & Body Cream is another handbag essential and then the final product is the pretty pink 5-piece brush set that comes with the beautiful daily makeup bag.
This is what excites me most about the brand, the seasonal collections. This first collection for Autumn is such a winner in my opinion. There are two palettes with a lipstick and lipgloss to go with them. I feel like these palettes are so original and something you don’t see that often. They are defined by their purpose and named the ‘Weekday’ and the ‘Weekend’ palette. Both palettes include a cream highlighter, a blusher and two eyeshadows. The palette I have in the photo above is the Weekday one and is slightly brighter than the Weekend palette. The whole Weekday range including the Style Palette, the Lipgloss and the Lipstick is much brighter than the more muted and peach toned Weekend collection. The textures of the product are really great and are designed to be long wearing for the working woman. 
The question everyone had was why did she not include a mascara? And the answer was simple… She already loves her Estée Lauder one so much that she didn’t feel the need to make a new one. 

The prices range from £20 to £120, so there is something for everyone, but it’s definitely on the higher end of the scale. It’s currently being sold exclusively in Harrods, London but I’m sure will be more available soon. 
What do you think of this new brand and collection? 

Lily xx

Discuss this post

  • http://www.blogger.com/profile/10671361671351134438 Golden Glow

    Oh wow, how exciting! I love the gold packaging and I’d definitely buy a few products after seeing these photos. Huge fan of your blog by the way! xxx

  • http://www.blogger.com/profile/16425011922231554112 Amy

    These look stunning! Just what a high end product should look like, in my opinion. The Fall Style Palette is my favourite from the bunch!

  • http://www.blogger.com/profile/12521743620182946770 maya

    I am so excited about checking out Aerin in person! The packaging look lovely and luxurious. And the colours are just up my alley. Thanks for sharing the pictures! xx

  • http://www.blogger.com/profile/02197176431148507908 Happy Enigma

    No doubt young Aerin’s products are tested on animals too, seeing as granny’s are.

  • http://www.blogger.com/profile/14175550186604427835 Catherine

    This looks like such a beautiful collection. The packaging is utterly gorgeous. Those palettes are going on my wishlist! :)
    Brighton Girl x

  • http://www.blogger.com/profile/16521510736655021602 nataliestubbs

    The range looks gorgeous – especially the lipsticks! I usually head to Harrods to do some Christmas shopping so I might have to pick up an extra treat (or two) for myself this year!

  • http://www.blogger.com/profile/03430298026668469092 Rachel Hungerford

    This range looks absolutely beautiful! I loved the video with her explaining the brand. It seems very well thought out and it’s just lovely. xx

  • http://www.blogger.com/profile/04869164463456821380 Beth Bradley

    The range looks gorgeous and if it’s anything like Estee Lauder, it’ll be good!

    Beth @ Beth-Bradley.blogspot.co.uk

  • http://www.blogger.com/profile/02077901999199332697 Roisin Elizabeth Keats

    This looks incredibly beautiful and I’m a huge Estee Lauder fan so I’ll definitely be taking a trip to Harrods to have a look!

  • http://www.blogger.com/profile/13621694151607269094 529 Scout

    Loving the simple, chic, glamourous packaging!

  • http://www.blogger.com/profile/09571368240134412757 Luxe.

    Wow those compacts are really beautiful!x


  • http://www.blogger.com/profile/12395804591070311786 Charli

    so interested in this collection!

  • http://www.blogger.com/profile/17319416643690613748 Marie

    The collection looks beautiful! I might have to find out where can we find it in the US…


  • http://www.blogger.com/profile/08284801170964980550 Chelsea

    Freaking out! I’m so excited for this! The lipsticks look divine!!! x

  • http://www.blogger.com/profile/07035522683622096690 Amelia

    Wow, this looks really promising! All of the colors look so wearable, and a perfect dusty shade of pink. And they’re rose-scented? Sign me up! xx


  • http://www.blogger.com/profile/13902952105242092893 Lauren Kealy

    New make up lines are always exciting! at first glance i thought the lipsticks were ysl! haha lovely post once again :)



  • http://www.blogger.com/profile/11074844633314098953 Dollyfaces

    It looks lovely x

  • http://www.blogger.com/profile/05576684243589131015 Joanne Christina

    These products look Devine. I want to touch the brushes.


  • http://www.blogger.com/profile/16025467260489784407 FitznBitz

    Hallo Aerin, you’re pwetty!

  • http://www.blogger.com/profile/02763008769412809502 thebeautyheroes.

    the packaging is absolutely gorgeous, very luxurious ! x